Relay
USE CASES

Every operating priority.
One way to bring it together.

From a one-off question to a recurring portfolio update. Explore 40 example requests across 10 areas, then shape Relay around what your team needs to know.

Illustrative ways to use Relay—not a fixed list of templates or specialist analytics modules.
01 / AI & transformation

Where is AI turning into measurable progress?

Typical cadence
Monthly
Who contributes
CTO, transformation lead, department heads

Requests you could run

AI initiative registerAdoption pulseAI training coverageAutomation impact review

What to collect

  • Initiatives by department, owner, stage, and next milestone
  • Employee adoption, hours saved, costs, and measurement method
  • Blockers, risks, and support needed
What you can compare and learn

Compare adoption and reported impact across relevant companies. Follow initiatives over time and distinguish estimated benefits from measured results.

02 / Financial performance

Where are operating results improving?

Typical cadence
Monthly or quarterly
Who contributes
CFO, finance team, business unit leads

Requests you could run

Monthly operating updateCash and working capital reviewBudget variance commentaryMargin improvement tracking

What to collect

  • Revenue, growth, EBITDA margin, and reporting basis
  • Actuals versus plan and commentary on material variances
  • Cash, working capital, and management priorities
What you can compare and learn

Compare growth and margins within relevant peer groups and track period-over-period changes. Define currency, accounting basis, and metric calculations in the request.

03 / People & organization

How do workforce needs differ across the portfolio?

Typical cadence
Monthly or quarterly
Who contributes
CHRO, people operations, finance

Requests you could run

Workforce snapshotHiring plan reviewRetention pulseCompensation summary

What to collect

  • Headcount by function and location
  • Voluntary turnover, open roles, and time to fill
  • Aggregated compensation ranges and planned hiring
What you can compare and learn

Compare workforce metrics by company size, sector, or fund. Use consistent role definitions and aggregated compensation data for useful comparisons.

04 / Sales & customer growth

Which growth signals deserve attention?

Typical cadence
Monthly
Who contributes
CRO, sales operations, customer success

Requests you could run

Pipeline healthCustomer retention reviewPricing initiative updateGo-to-market progress

What to collect

  • Pipeline, bookings, win rate, and sales cycle
  • Retention, churn, expansion, and customer concentration
  • Growth initiatives, obstacles, and next steps
What you can compare and learn

Compare consistent commercial metrics within relevant business models. Review trends alongside company commentary to understand where to investigate.

05 / Cybersecurity & technology

Where do companies need help reducing risk?

Typical cadence
Quarterly or one-time
Who contributes
CISO, CTO, IT lead

Requests you could run

Cyber readiness questionnaireRemediation progressTechnology inventoryAI governance check-in

What to collect

  • Coverage of defined controls and outstanding remediation items
  • Security training, access reviews, and policy status
  • Incident summaries and requested support
What you can compare and learn

Compare reported control coverage and remediation progress. Keep definitions consistent and use supporting evidence where appropriate; reporting does not replace a security assessment.

06 / M&A & integration

Are integration plans moving as expected?

Typical cadence
Weekly or monthly
Who contributes
Integration lead, workstream owners, CFO

Requests you could run

100-day planIntegration milestone updateSynergy trackingSystems consolidation

What to collect

  • Workstreams, milestones, owners, and dependencies
  • Synergies achieved, costs, and measurement basis
  • Decisions required and delivery risks
What you can compare and learn

Track delivery against prior periods and compare common workstream measures across acquisitions. Review financial benefits alongside the evidence used to calculate them.

07 / Operations & procurement

Where are efficiency opportunities emerging?

Typical cadence
Monthly or quarterly
Who contributes
COO, procurement, operations leads

Requests you could run

Procurement savingsCapacity and utilizationService delivery performanceOperational improvement plans

What to collect

  • Operating KPIs with agreed units and definitions
  • Supplier spend, savings initiatives, and delivery progress
  • Capacity constraints, service issues, and improvement plans
What you can compare and learn

Compare relevant operational measures across similar businesses. Separate projected savings from realized savings and retain the calculation basis.

08 / ESG & sustainability

How are companies progressing on shared commitments?

Typical cadence
Quarterly or annually
Who contributes
Sustainability lead, operations, people team

Requests you could run

ESG data collectionEnergy usage updatePolicy coverage reviewSustainability initiative tracking

What to collect

  • Energy, emissions, or workforce measures with methodology
  • Policy coverage and initiative milestones
  • Evidence, data gaps, and improvement priorities
What you can compare and learn

Track reported measures over time using consistent boundaries and units. Review coverage before comparing companies; Relay is a collection and reporting workflow, not an assurance service.

09 / Value creation plans

Which initiatives are on track—and what needs support?

Typical cadence
Monthly or quarterly
Who contributes
CEO, operating partner, initiative owners

Requests you could run

Value creation plan reviewBoard update inputsStrategic initiative check-inOperating partner support requests

What to collect

  • Strategic initiatives, accountable owners, and milestones
  • Expected and realized impact with supporting context
  • Blockers, decisions needed, and next-period commitments
What you can compare and learn

Bring recurring initiative updates into a shared view. Compare common measures where they fit and preserve narrative context for company-specific priorities.

10 / Your next request

What else does your team need to know?

Typical cadence
One-time or recurring
Who contributes
The people closest to the answers

Requests you could run

Portfolio-wide surveyDue diligence follow-upAnnual planning inputsOne-off leadership request

What to collect

  • Your own questions, answer formats, and guidance
  • Relevant company and respondent attributes
  • Supporting evidence and approval requirements
What you can compare and learn

Build the request around your decision. Use shared quantitative questions for comparison and written updates for the context behind the numbers.

Start with your own question.

AI helps draft the request. Your team refines it, companies review their answers, and accepted responses feed your portfolio reports.

Get started Benchmarks use data from your own portfolio. Comparable definitions, periods, units, and sufficient coverage matter.